Exciting new data was just published in June 2011 from a study commissioned by Yahoo! in conjunction with Interpret that lends even more credence to the significant impact that professionally produced marketing videos have on customers. This data is discussed at length in the latest article entitled “Phase 2 of Video: Revolution Evolution”. We encourage you to review the information as it may assist you as you continue to develop more impactful ways to reach your targeted audience. This data was collected from over 4100 participants and sheds some very interesting and compelling reasons to utilize video to drive your marketing message.
Perhaps the most poignant information for our customers would be the data that show 57% of online video viewers say they enjoy watching a video next to an article! Additionally, the article says “We also found that when a video is viewed on a page that includes an article, viewers are more likely to watch the video to get more information, RECALL seeing the advertising, and view the video as ‘professional’ – resulting in a consumer who is in a more open mindset for advertising”.
As our economy continues to struggle, it is more important than ever to invest in marketing your business to continue to drive its growth and/or retain the business you currently have. Video continues to be one of the most impactful ways to personally reach your customers to do just that!