In these challenging economic times, it can be difficult to think about parting with those ever shrinking marketing dollars. Every penny needs to maximize its return. And with this increased anxiety, it’s oh so easy to just go with the flow of what you already know to market your business – direct mail, yellow pages, print ads, websites. But are you truly getting the return you seek? Is new business banging down your doors?
Try this. Go to the internet with any search engine and type in “online video usage.” You’ll see lists of articles, statistics, and videos proclaiming the enormous growth in usage of video – for everybody. Dynamic sales growth. Branding. Tutorials. Entertainment. Politics. Video is communicating to people everywhere, all the time, and is wildly impactful. SCORE, in conjunction with the Small Business Administration, the FCC, and leading corporations, has even announced a new initiative that supports the usage of broadband, which allows for video and other digital media resources to be used to grow small businesses. It’s where you need to be.
So, you may want to take another look at where you’re spending those marketing dollars. Perhaps it’s time for you to move that spend into the powerful medium of video to truly maximize your return on investment and really grow your business.